Find consumer patterns like never before

Show your customers your company cares about the environment while obtaining valuable consumer data

  • Locate your products after consumption
  • Show that you care about the environment
  • Find new and unheard of consumer patterns
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Real-time reporting, export data, and much more

Stipra provides you with a complete dashboard showing in real time how many of your or a competitors products are found at the various disposal sites we track. You can see in real time when people dispose of your products, along with age and gender of the consumer

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Benefits

Below a few examples of the value Stipra brings to the table

Frequently Asked Questions

Stipra is a new and revolutionary method of incentivizing the proper recycling of your products while obtaining valuable consumer data. You will show your customers that you care that your product does not end up for example in the ocean and you will obtain realtime disposal data you can compare with your sales data.
A POD - Point of Disposal, is a device developed by TeknTrash which provides Consumption data. Until now, manufacturers have only had Sales data, and mostly through POS - Point of Sales, and inferred consumption data from it. In a data centric world, that is just unacceptable.
Stipra.Com is our first POD: it is a portal where people register and download APP with which they take pictures of their household products when disposed in exchange for points. These pictures are indexed and shown here in a map like the one shown here
Stipra has 2 parts: stipra.com and corp.stipra.com. Stipra.com allows regular people to take pictures of their products and thus obtain rewards, and corp.stipra.com shows that consumption data so you can compare it with your sales data
Stipra collects data from garbage in order to provide consumer good companies with meaningful consumer patterns
Through 3 methods:
1 - Recycling Plants - We install cameras on top of the conveyor belts taking photos of the trash as it arrives from the numerous collection points
2 - Stipra Portal - People use their computers or our app to take pictures of their products as they are throwing them in the trash to obtain points
3 - Reverse vending machines - Locate at various places such as supermarkets, shopping centers, etc. People throw their trash in them to also obtain points
Until now, the only way to know consumption was to infer it from sales: this is wrong and generates sales errors. Suppose we locate 1000 bottles of a shampoo being disposed at some town where you do not have any supermarket selling it because you thought it was not your target. Where did people buy it from then? Probably online or at some nearby town, with an extra effort which reduces sales and your profits.

How it Works

By comparing disposal data with sales data your company will know your customers much better. Our simple 4 step process makes it easy

1 - Create products and assign points to it

Register the products you want us to track and assign points you want to give the public for taking pictures of it

2 - Create tracking campaigns

Create campaigns based on the geographical area you want us to locate your products, types of inputs, time, etc and include the products you want tracked

3 - Monitor your campaign

Monitor in real time your products as they are located in the 3 kinds of disposal areas we track, create reports, import and export your sales data, etc

4 - Create Visualizations

Create compelling visualizations on the generated data, with variables such as amount of products located versus sales per area, time of sale versus time of use, etc

Current Campaigns

These are some of the campaigns we have running right now at Stipra.com. Companies create campaigns for those products and assign points to be granted everytime someone takes a picture of them.
Offer Points Campaign Points per picture
Lemsip MaxHelp the NHS in its fight against COVID! Take a picture of your used Lemsip Max box when you dispose of it so the NHS can properly map Flu X Covid incidences. And you will get 300 points!2000300
Tesco Whole Green BeansShow your care for the environment by disposing of your Tesco Whole Green Beans in the metal (red) bin and you will get 150 points!50000150
Pepsi Cola Soda RegularAt Pepsi we care about the environment and for that we are giving 200 points to anyone who can show has disposed of our delicious and refreshing Pepsi Cola Soda Regular in the proper bin (the yellow one :))50000200
Font VellaFont Vella is a Spanish water from the protected areas of the Guilleries Natural Area - Savassona (Sant Hilari Sacalm, Girona) and the Natural Barranco de Rio Dulce (Siguenza, Guadalajara). Danone cares for the environment and is giving away 200 points for disposing the bottles on the yellow bin50000200
ASDA Tomato KetchupTry ASDA Classic Tomato Ketchup and win 130 points for disposing of it in the yellow bin50000130
Known ProductShow us a product we have seen before and we will grant you 50 points. Dont forget to put it in the right bin!5000050
Unknown ProductShow us a product weve never seen before and we will grant you 100 points. But make sure you dispose of it in the proper bin ok? :)50000100
Nivea CreamHelp us combat ocean pollution! Dispose of your Nivea Cream can in the proper bin (the red one for metals) and we will give you 200 points50000200
Listerine Cool Mint MouthwashListerine Mouthwash is the worlds number one daily mouthwash. And if you dump it in the right bin (the yellow one, for plastics) and show us that, we will grant you 200 points.50000200
Cadbury Dairy Milk Chocolate BarCadbury Dairy Milk Chocolate Bar, one of UKs most consumed product, believe it or not! And thats why it is so important that it ends up in the correct bin (the blue one for paper), and for that we will give you 120 points50000120
Nescafe Original Instant CoffeeExperience a rich coffee flavour with every mug. Savour a fantastic coffee aroma when you open the jar. And, once you have finished the bottle, dump it in the right bin (the green one for glass) so it gets recycled. Nature and Nestlé will thank you!50000120
Warburtons Toastie Thick Sliced White BreadThick Sliced White Bread. Vegetarian Society approved. Kosher - KLBD. Halal - HFA Approved. "Our family favourite for perfect toast." And if you dispose of the empty plastic wrapping bag in the proper bin (the yellow one) you get 170 points! 50000170
LG K42Did you know that improperly disposed mobiles can cause fires? The LG K42 Green is a high end mobile with a 6.6 display, a fast 2ghz CPU, a huge quad 13mp camera, and a lasting 4000 mah battery. And you get 200 points for disposing it in any approved center50000200
Aptamil 2 Follow On Milk Powder Formula 6-12 MonthNutricia has over 120 years of expertise in early life science, with a passionate team of more than 500 scientists and experts. They have been pioneering breastmilk research for 40 years taking inspiration from the benefits of nature. Disposed properly of Aptamil in the blue bin and get 170 points50000170
H&M Platform bootsPlatform boots in imitation leather with a zip in one side, lacing at the front and a loop at the back. Dispose of them in any appropriate clothing dump site and get 130 points50000130
Samsung Classic Fridge FreezerDid you know that many refrigerators use gases that are very harmful to the environment? The Samsung Classic Fridge Freezer, A+++ is environmentally friendly and, to prove that, we are giving you 200 points if you dispose it at a tip50000200
Metro newspaperMetro is the United Kingdoms highest-circulation print newspaper. So, disposing of it properly avoids many environmental problems and CGH buildup. For that, you get 100 points if you dispose it in the right bin (the blue one for paper)50000100
Old Spice OriginalThe Old Spice Original deodorant fights unpleasant odour effectively and gives you a long-lasting feeling of comfort and freshness. And if you dispose of it in the proper location (the yellow bin for plastics) you get 150 points50000150
Tesco Gold Instant CoffeeTesco Gold RICH & SMOOTH Robusta and Arabica beans, roasted for a deep flavour Our farmers harvest coffee at the height of the season when the coffee cherry is at perfect ripeness. And if you dispose of it in the green bin for glass you get 120 points50000120
IKEA Stocksund sofaA real showpiece with tailored cover available in different textures, sewn with piping and pleats. And if you dispose of it at a certified disposal center we will grant you 200 points50000200
Chupa ChupsDid you know that the Chupa Chups logo was created by world famous artist Salvador Dalí? And if you dispose of it properly at the yellow bin for plastics you will get 120 points50000120

Pricing for every business, at any stage

Try Stipra free for 30 days. No credit card required.

  • STARTER
  • £550
  • Per Month
  • Up to 10 products
  • Up to 100 pictures per product
  • 2.000 points per campaign
  • Own country
  • Only Geo data
  • Monitor data

  • ADVANCED
  • £3550
  • Per Month
  • Up to 1.000 products
  • Up to 10.000 pictures per product
  • 50.000 points per campaign
  • Country & Continent
  • Geo/Gender/Age Data
  • Monitor/Export Data

  • GLOBAL
  • Call
  • Per Month
  • Unlimited
  • Unlimited
  • Unlimited
  • Worldwide
  • Geo/Gender/Age Data
  • Monitor/Export Data




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